Tuesday, February 26, 2008

The Boston Globe Presidents' Day Weekend Auto Section Radio Campaign

Radio ad posted below was conceptualized, written, and directed by Debbie Catalano for The Boston Globe Presidents' Day Auto Section promotional campaign. The radio spot was a major component of the campaign.

The ad aired on 10 Boston radio stations (9 FM, 1 AM) during morning and evening drive times. The stations were:

WAAF
WBCN
WBMX
WBZ-AM
WFNX
WODS
WTTK
WBOS
WKLB
WROR

In addition, live reads were written for stations as well as NECN - New England Cable News television station.

The Boston Globe Presidents' Day Radio Ad


music player
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